As the Ford Motor Company continues to carry out the plan of focusing on their more popular vehicles others are falling by the wayside and Ford is deciding to drop production of these vehicles altogether. Aside from their recent decision to cease production of the Mercury brand they have just announced that they will also stop production of the Ford Explorer Sport Trac. It was a vehicle that was considered to be half truck and half SUV. The lack of new and used truck sales of the model were the deciding factor in Ford’s decision.
The Sport Trac had decent success as it shared the same platform as the Ford Explorer SUV. Ford has recently redesigned the Ford Explorer and changed its platform. It now has the same platform as the Ford Taurus and the Lincoln MKS, making it a much more efficient vehicle. In addition, Ford has decided to longer offer the V8 engine as an option for the Explorer. These recent modifications basically eliminated the need for the Sport Trac.
Its moderate success was attributed to its towing ability, similar to that of the F150, and its handling. It never really amount to a consumer favorite, though. Ford is confident that there are ample options for their customers. The Sport Trac owners will have no problem finding an alternate Ford vehicle that will allow them to gain better fuel efficiency without compromising the towing ability and power that came with the Sport Trac model.
The Sport Trac may be missed by some. However the decision to cease production of the model falls in line with the efforts of CEO Andy Mullaly, to streamline the company and focus on longtime success with a smaller number of models.












Out With The Old And In With The New
“This is fueled by consumers who had postponed their purchases and are now getting back into the market,” Jesse Toprak, vice president of industry trends at TrueCar, said in an interview. “They’re not coming back in a flood — they’re just trickling in.”
The Ford Motor Company and General Motors Company led the pack with their sales. They have shown significant sales in both new car and truck, and used trucks and car sales. Buyers know that the best time of the year to buy is during the summer months, when dealerships are preparing for an influx of new models. It is at this time that dealerships spend extra time and marketing on their latest deals and clearance terms. Buyers respond by taking advantage of the situation the dealership is facing in terms of their inventory. It also allows for a bit more leverage at the time of negotiations for the buyer.
At the same time, dealerships are eager to move out older inventory. Marketing for the newer models begins well before the actual vehicle is available in most markets. As a result the dealership must be well prepared to accommodate the inventory growth.